Adrian Weckler: AI deepfake ads are not new, but Ireland leads charge to target the tech firms hosting the scams

Fraudulent deepfake ads are very common on social media platforms. Illustration: Getty

Adrian Weckler

Is Ireland getting serious about scam ads on social media? There’s new hope that it is.

Last week, it was revealed that this country – surprisingly – is leading a charge in Europe that would make companies such as Meta and Google liable for the deepfake fraudulent ads that are so common on their platforms.